Ah, You Got Me… (The 4M framework)
The 4M framework helps determine a fast path to your market. Here’s how…
How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.
How To Prove You’re Not “Information Harvesting”
Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with arbitrary Google Adwords funny business. If you are using the Launch Tomorrow process, email addresses have always been seen as…
How Intel wrote a business plan without committing to one
70% of startups fail because they try to scale up, without having verified enough of their assumptions.
assumptions | case study | find people | innovation | startup | stories
Win the fight for attention by communicating with relevance
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
Why early stage virality can indicate product readiness
Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.
Kinda Disproved: the myth of the startup garage
Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?
How to balance working on growth with searching for product-market fit
Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that can satisfy that market. You can always feel when product/market fit isn’t happening. The customers aren’t quite getting value out…
How to handle “should have” offers in your buyer journey
Just because they are much more expesive to market, products that customers “should” consume have their place.
Why checking your sources matters
We recently watched a movie from 2004 called Shattered Glass, a movie about about Stephen Glass. He was a journalist who made up stories in the nineties, and passed them off as fact. At the time, he worked for the New Republic, a well-known and influential magazine. Most of the staff were recent grads trying…