70% of startups fail because they try to scale up, without having verified enough of their assumptions.
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.
Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?
Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that can satisfy that market. You can always feel when product/market fit isn’t happening. The customers aren’t quite getting value out…
Just because they are much more expesive to market, products that customers “should” consume have their place.
We recently watched a movie from 2004 called Shattered Glass, a movie about about Stephen Glass. He was a journalist who made up stories in the nineties, and passed them off as fact. At the time, he worked for the New Republic, a well-known and influential magazine. Most of the staff were recent grads trying…
There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.
While fiddling around during the lockdown, I decided put together a Spotify playlist of songs I like, and that I found inspiring as a founder. Even though I have a reasonably eclectic taste in music, my roots will always be in rock. Rock and 80s hair metal were the audio backdrop to my mis-spent teenage years. Just…
While it might sound like a good idea, the data indicate otherwise when launching a new product business