For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.
Do this one thing to ensure a successful extreme product launch
Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
If you want a breakthrough product, product and marketing experiments are how you create one.
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
The 4M framework helps determine a fast path to your market. Here’s how…
70% of startups fail because they try to scale up, without having verified enough of their assumptions.
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.