Introduction to Lean Startup
By emphasizing rapid learning over building, Lean Startup uses MVPs and experiments to convert uncertainty into knowledge, optimizing resources and refining strategic decisions.
Why over 40% of startups (still) build products nobody wants
For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
The secret to breakthrough new products
You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.
The Secret to a Successful Extreme Product Launch
Do this one thing to ensure a successful extreme product launch
Don’t Make ‘Em Think, Make ‘Em Feel
Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
How Many Experiments Do I Need To Run?
If you want a breakthrough product, product and marketing experiments are how you create one.
Why the Launch Tomorrow process actually works
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.
Why Founder Market Fit Matters…A Lot
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
Ah, You Got Me… (The 4M framework)
The 4M framework helps determine a fast path to your market. Here’s how…
How Intel wrote a business plan without committing to one
70% of startups fail because they try to scale up, without having verified enough of their assumptions.