How the infamous 1984 Apple launch commercial was canned…almost
Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
Why lack of external feedback leads to launch failure
The root cause of launch failures? Not enough external feedback.
Why over 40% of startups (still) build products nobody wants
For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
The secret to breakthrough new products
You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.
Goal setting with creative boundaries
Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.
21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.
How Many Experiments Do I Need To Run?
If you want a breakthrough product, product and marketing experiments are how you create one.
Why the Launch Tomorrow process actually works
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.
Why Founder Market Fit Matters…A Lot
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
Ah, You Got Me… (The 4M framework)
The 4M framework helps determine a fast path to your market. Here’s how…