How the infamous 1984 Apple launch commercial was canned…almost
Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
The Secret to a Successful Extreme Product Launch
Do this one thing to ensure a successful extreme product launch
Ah, You Got Me… (The 4M framework)
The 4M framework helps determine a fast path to your market. Here’s how…
How your business can use Forms to deliver a unique customer experience
There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.
What songs are in your personal soundtrack?
While fiddling around during the lockdown, I decided put together a Spotify playlist of songs I like, and that I found inspiring as a founder. Even though I have a reasonably eclectic taste in music, my roots will always be in rock. Rock and 80s hair metal were the audio backdrop to my mis-spent teenage years. Just…
Disproved: Stealth mode helps me crush my competition starting from day one
While it might sound like a good idea, the data indicate otherwise when launching a new product business