Ah, You Got Me… (The 4M framework)
The 4M framework helps determine a fast path to your market. Here’s how…
Why early stage virality can indicate product readiness
Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.
Are you overmarketing your product?
In his confessional expose, Ramit Sethi (@ramit) publically admitted and explained why he killed a $2mln product. It seemed to be doing well on the surface. There were hundreds of meetups around the world. People were getting value from the product. But the product’s churn hovered around 10%. Which meant that they would lose all…