Why lack of external feedback leads to launch failure
The root cause of launch failures? Not enough external feedback.
Why over 40% of startups (still) build products nobody wants
For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
Here’s an example of an Extreme Product Launch
Sometimes you just need to take the leap
The Secret to a Successful Extreme Product Launch
Do this one thing to ensure a successful extreme product launch
How Many Experiments Do I Need To Run?
If you want a breakthrough product, product and marketing experiments are how you create one.
Why the Launch Tomorrow process actually works
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.
Why Founder Market Fit Matters…A Lot
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.