Why lack of external feedback leads to launch failure
The root cause of launch failures? Not enough external feedback.
The root cause of launch failures? Not enough external feedback.
For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
Sometimes you just need to take the leap
Do this one thing to ensure a successful extreme product launch
If you want a breakthrough product, product and marketing experiments are how you create one.
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.