Don’t Make ‘Em Think, Make ‘Em Feel
Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.
How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.