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Don’t Make ‘Em Think, Make ‘Em Feel
assumptions | Pitch

Don’t Make ‘Em Think, Make ‘Em Feel

Bylszyrmer October 8, 2020March 27, 2023

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

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21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
innovation | Pitch

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

Bylszyrmer September 28, 2020March 27, 2023

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

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How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
innovation | Pitch

How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag

Bylszyrmer August 21, 2020March 27, 2023

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

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