Don’t Make ‘Em Think, Make ‘Em Feel
Banging your head against a wall?
How does that feel?
Just keep calm, and bang your head against the wall.
Getting a migraine yet?
Well, that’s your prospects’ experience, when they hop onto a landing page that doesn’t direct their next step.
Don’t make them think.
It really needs to be obvious, even from 10 feet away.
Answer the questions they have, even before they know they need ask them.
- What button do I press?
- What am I buying exactly?
- Why is this a good idea for me right now?
Relax, it’s easy.
See, friction doesn’t occur on the landing page. It occurs in the mind of the prospect.
How do they feel when they see your landing page? Because decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
To get more, there’s only one resource worth reaching for.
That’s Launch Tomorrow. Inside, you’ll get the low down on what actually matters, when putting up a landing page MVP.