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Win the fight for attention by communicating with relevance
assumptions | case study | find people | innovation | startup | stories

Win the fight for attention by communicating with relevance

Bylszyrmer July 16, 2020March 27, 2023

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

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Kinda Disproved: the myth of the startup garage
assumptions | innovation

Kinda Disproved: the myth of the startup garage

Bylszyrmer June 10, 2020March 27, 2023

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

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How to handle “should have” offers in your buyer journey
innovation

How to handle “should have” offers in your buyer journey

Bylszyrmer May 22, 2020March 27, 2023

Just because they are much more expesive to market, products that customers “should” consume have their place.

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Disproved: Stealth mode helps me crush my competition starting from day one
innovation | release planning

Disproved: Stealth mode helps me crush my competition starting from day one

Bylszyrmer March 11, 2020March 27, 2023

While it might sound like a good idea, the data indicate otherwise when launching a new product business

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