How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.
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Win the fight for attention by communicating with relevance
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
Kinda Disproved: the myth of the startup garage
Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?
How to handle “should have” offers in your buyer journey
Just because they are much more expesive to market, products that customers “should” consume have their place.
What songs are in your personal soundtrack?
While fiddling around during the lockdown, I decided put together a Spotify playlist of songs I like, and that I found inspiring as a founder. Even though I have a reasonably eclectic taste in music, my roots will always be in rock. Rock and 80s hair metal were the audio backdrop to my mis-spent teenage years. Just…
Disproved: Stealth mode helps me crush my competition starting from day one
While it might sound like a good idea, the data indicate otherwise when launching a new product business