9 cringeworthy landing pages of multi-billion dollar tech giants
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9 cringeworthy landing pages of multi-billion dollar tech giants

Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you are in a good market, rather than honing the perfect look and design. If you cut across the technology industry, the whole idea…

Empty pocket testing by Buffer
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Empty pocket testing by Buffer

The following are a number of Lean Startup validation case studies. Some will already be well known; some will be completely unknown. A lot of landing page testing has happened since The Lean Startup was being pieced together by Eric Reis. These are retrospective reconstructions of what happened using landing pages as vehicles for minimum…

“Beam me some money, Scotty!”
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“Beam me some money, Scotty!”

In a previous life, Elon Musk was one of the main creators of PayPal. He’s pretty open about how the initial idea didn’t actually catch on very well. When he was doing customer interviews, he’d get that glazed-over look. Yeah, that one. At the time, the team was approaching consumers. They were saying they aimed…