The Landing Page MVP Paradox: Why Persuasion Kills Your Market Signal
Stop optimizing for conversions and start optimizing for truth – here’s why your persuasive landing page MVP is lying to you about market demand.
9 cringeworthy landing pages of multi-billion dollar tech giants
Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you are in a good market, rather than honing the perfect look and design. If you cut across the technology industry, the whole idea…
A Landing Page is like a Road Trip…
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Are you making this common split testing snafu?
In case you didn’t know, SNAFU is a military slang acronym meaning “Situation Normal: All Fouled Up.” More and more, I hear founders saying that they’re working on a product, who’re concerned whether or not there will be any demand when they launch. I’ve seen it come up in surveys, in youtube videos, even during…
Is premature optimization a warranted concern?
Here’s a wonderfully geeky question from a forum I’m on, related to lean startup: I have a product that I want to test. I’ve built the one-pager website and set up some Facebook advertising to figure out the messaging / features that makes people sign up to determine the direction I will eventually build towards….
38 different ways to prove your case
While ideally you have some sort of proof direct in your headline and ad, your persuasiveness argument relies on how well you prove your point. You see, it’s ultimately about belief and feeling. As heavy hitter Gary Bencivenga says: Almost everyone in the world, in every field of human endeavor, is desperately searching for someone…
4 characteristics of headlines that make sales
One of the TV shows I’ve been catching up on lately is Newsroom. It’s a deep drive into modern media capitalism, with a lovable grump for a news anchor named Will McAvoy. It’s also a fascinating watch for anyone who has or wants to have an audience. There’s lots of issues raised which are poignant…
Miniskirts, Mad Men, and a lengthy landing page
In the TV series Mad Men, the story of mass market advertising itself gets put on the limelight. Despite being the epicenter of trendsetting, the fictional advertising agency SCDP gets sideswiped by social changes. Like the civic rights movement, feminism, and the hippies. For any serious student of marketing and Madison Avenue, it’s a great…