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Extreme accountability: The Entrepreneur’s Superpower

Most startups fail. About 1 in 2 survive 5 years. In IT, that’s probably more extreme. How many companies do you deal with today, which are over 10 years old? Remember how many search engines there were in the late nineties, most of which don’t exist, or at minimum, don’t exist any more as a…

38 different ways to prove your case
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38 different ways to prove your case

While ideally you have some sort of proof direct in your headline and ad, your persuasiveness argument relies on how well you prove your point. You see, it’s ultimately about belief and feeling. As heavy hitter Gary Bencivenga says: Almost everyone in the world, in every field of human endeavor, is desperately searching for someone…