How To Prove You’re Not “Information Harvesting”
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How To Prove You’re Not “Information Harvesting”

Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with arbitrary Google Adwords funny business. If you are using the Launch Tomorrow process, email addresses have always been seen as…

How to create an actionable client profile
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How to create an actionable client profile

He’s the first man to ever win three Oscars. Daniel Day Lewis, that is. For the entire filming of My Left Foot, he didn’t leave his wheelchair, sound coherent, or even feed himself. For Last of the Mohicans he became a survivalist. He lived off the land. For In the Name of the Father, he lived in a prison cell. He starved…

Optimizing Your Product Idea By Building a Sales Funnel First
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Optimizing Your Product Idea By Building a Sales Funnel First

When your prospects first hear of your product, your message will make or break your whole business. That moment is crucial. You will repeat it many times. You will continue repeating it as long as you have prospects. The more successful you are at nailing that first impression, the easier it will be to ramp…

Extreme accountability: The Entrepreneur’s Superpower
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Extreme accountability: The Entrepreneur’s Superpower

Most startups fail. About 1 in 2 survive 5 years. In IT, that’s probably more extreme. How many companies do you deal with today, which are over 10 years old? Remember how many search engines there were in the late nineties, most of which don’t exist, or at minimum, don’t exist any more as a…