case study | experiments | extreme product launch | landing page MVP | minimum viable product | stories
How Early Can You Launch?
The main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business. Sometimes, they end up paying a price for suboptimal trade-offs they make. The goal of a traditional launch is to…
Business Benefits Of Extreme Product Launches
Even though an extreme product launch may sound like a new idea, it’s just a name for something already happening on a wide scale. There are many sites which promote selling a product before you have it. Kickstarter for products. LeanPub for books. Enroll.io for courses. Thanks to the take-down of private company funding regulations…
Why Extreme Product Launches Are Different
In a traditional marketing “hard launch”, you build up to a crescendo. The whole market trembles with excitement for the minute your product comes out, pulls out their credit card, and buys. You make 7 figures in one day, synchronously. This is particularly common for something like a highly anticipated event with limited availability of…
Optimizing Your Product Idea By Building a Sales Funnel First
When your prospects first hear of your product, your message will make or break your whole business. That moment is crucial. You will repeat it many times. You will continue repeating it as long as you have prospects. The more successful you are at nailing that first impression, the easier it will be to ramp…
Find a problem worth solving
By definition, if you want to start a business, you need to sell something: the product, the customers, or the company. The sooner you start selling, the faster you’ll get useful feedback. Delaying the decision to sell takes away one of the most powerful feedback loops required to build a new business. Ideally, you want…