Win the fight for attention by communicating with relevance
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
After a nasty battle with Apple shareholders, Steve Jobs, then the original founding CEO, was ousted. He went on to create NeXt computers (later acquired by Disney). In the meantime, Apple drifted as a company. It proliferated product lines. Lost focus. And the share price entered a death spiral phase. A few years later in…
Imagine you lived in Paleolithic times. Your name is Blug. You live in a cave. You’ve used fire for years, to cook game that you’ve caught or to prepare the hide in order to turn it into leather. In any case, you know it’s hot. You know fire burns. One day, as you’re sitting in…
In a previous life, Elon Musk was one of the main creators of PayPal. He’s pretty open about how the initial idea didn’t actually catch on very well. When he was doing customer interviews, he’d get that glazed-over look. Yeah, that one. At the time, the team was approaching consumers. They were saying they aimed…
Lean Startup is so overrated and trendy. All these acronyms like MVP, ARRRR, P&L just get your head in the wrong place. Who wants to be pirate anyway? They all had scurvy. I think Lean Startup causes more problems than it solves. I’d rather run a fat (phat) startup. I’ve done it many times before,…
With my own eyes, I saw the fall of a totalitarian communist regime. As a teenager, my parents sent me to Poland in 1989. I lived with my grandmother for five months. Like most communist countries, Poland was run as a centrally planned economy. The government determined a budget via politicking. Then they choked off…