The Landing Page MVP Paradox: Why Persuasion Kills Your Market Signal
Stop optimizing for conversions and start optimizing for truth – here’s why your persuasive landing page MVP is lying to you about market demand.
How To Prove You’re Not “Information Harvesting”
Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with arbitrary Google Adwords funny business. If you are using the Launch Tomorrow process, email addresses have always been seen as…
SEO, PageRank, and the Landing Page MVP
Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?” So the question relates to the algorithm Google uses to figure out what page to display when preparing search results for particular keywords. That’s what Search Engine optimization (SEO) is. And PageRank…
What is a minimum viable product anyway
Some people think MVPs need to be minimal. Some people think they must be viable. Others are misled into thinking they need to have a (beta) product. Bah. MVP means running an experiment. Find out how to do that with Launch Tomorrow.
Empty pocket testing by Buffer
The following are a number of Lean Startup validation case studies. Some will already be well known; some will be completely unknown. A lot of landing page testing has happened since The Lean Startup was being pieced together by Eric Reis. These are retrospective reconstructions of what happened using landing pages as vehicles for minimum…
38 different ways to prove your case
While ideally you have some sort of proof direct in your headline and ad, your persuasiveness argument relies on how well you prove your point. You see, it’s ultimately about belief and feeling. As heavy hitter Gary Bencivenga says: Almost everyone in the world, in every field of human endeavor, is desperately searching for someone…