A Landing Page is like a Road Trip…
Like this infographic? Get landing page advice that works from Copyblogger.
Similar Posts
Is premature optimization a warranted concern?
Here’s a wonderfully geeky question from a forum I’m on, related to lean startup: I have a product that I want to test. I’ve built the one-pager website and set up some Facebook advertising to figure out the messaging / features that makes people sign up to determine the direction I will eventually build towards….
How Early Can You Launch?
The main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business. Sometimes, they end up paying a price for suboptimal trade-offs they make. The goal of a traditional launch is to…
38 different ways to prove your case
While ideally you have some sort of proof direct in your headline and ad, your persuasiveness argument relies on how well you prove your point. You see, it’s ultimately about belief and feeling. As heavy hitter Gary Bencivenga says: Almost everyone in the world, in every field of human endeavor, is desperately searching for someone…
Miniskirts, Mad Men, and a lengthy landing page
In the TV series Mad Men, the story of mass market advertising itself gets put on the limelight. Despite being the epicenter of trendsetting, the fictional advertising agency SCDP gets sideswiped by social changes. Like the civic rights movement, feminism, and the hippies. For any serious student of marketing and Madison Avenue, it’s a great…
9 cringeworthy landing pages of multi-billion dollar tech giants
Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you are in a good market, rather than honing the perfect look and design. If you cut across the technology industry, the whole idea…
The Landing Page MVP Paradox: Why Persuasion Kills Your Market Signal
Stop optimizing for conversions and start optimizing for truth – here’s why your persuasive landing page MVP is lying to you about market demand.