A Landing Page is like a Road Trip…
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Miniskirts, Mad Men, and a lengthy landing page
In the TV series Mad Men, the story of mass market advertising itself gets put on the limelight. Despite being the epicenter of trendsetting, the fictional advertising agency SCDP gets sideswiped by social changes. Like the civic rights movement, feminism, and the hippies. For any serious student of marketing and Madison Avenue, it’s a great…
38 different ways to prove your case
While ideally you have some sort of proof direct in your headline and ad, your persuasiveness argument relies on how well you prove your point. You see, it’s ultimately about belief and feeling. As heavy hitter Gary Bencivenga says: Almost everyone in the world, in every field of human endeavor, is desperately searching for someone…
The Landing Page MVP Paradox: Why Persuasion Kills Your Market Signal
Stop optimizing for conversions and start optimizing for truth – here’s why your persuasive landing page MVP is lying to you about market demand.
4 characteristics of headlines that make sales
One of the TV shows I’ve been catching up on lately is Newsroom. It’s a deep drive into modern media capitalism, with a lovable grump for a news anchor named Will McAvoy. It’s also a fascinating watch for anyone who has or wants to have an audience. There’s lots of issues raised which are poignant…
Are you making this common split testing snafu?
In case you didn’t know, SNAFU is a military slang acronym meaning “Situation Normal: All Fouled Up.” More and more, I hear founders saying that they’re working on a product, who’re concerned whether or not there will be any demand when they launch. I’ve seen it come up in surveys, in youtube videos, even during…
How Early Can You Launch?
The main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business. Sometimes, they end up paying a price for suboptimal trade-offs they make. The goal of a traditional launch is to…