How to handle “should have” offers in your buyer journey


If you want a breakthrough product, product and marketing experiments are how you create one.
While fiddling around during the lockdown, I decided put together a Spotify playlist of songs I like, and that I found inspiring as a founder. Even though I have a reasonably eclectic taste in music, my roots will always be in rock. Rock and 80s hair metal were the audio backdrop to my mis-spent teenage years. Just…
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.