How the infamous 1984 Apple launch commercial was canned…almost
Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
What Your Product Messaging is Up Against
Since Apple was founded, a number of big changes have swept the technology world. Your clients live in a very different world. As a result, you market in a different environment. If you’re a technology entrepreneur, you need to be very clear on exactly how you are addressing the following: 1. Shortening Attention Windows: If…
Disproved: Successful new products are launched exactly the way they are envisioned
Vision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?
How to check if you have the “right” message, if you are in a solution-aware market
Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).
How to balance working on growth with searching for product-market fit
Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that can satisfy that market. You can always feel when product/market fit isn’t happening. The customers aren’t quite getting value out…
SEO, PageRank, and the Landing Page MVP
Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?” So the question relates to the algorithm Google uses to figure out what page to display when preparing search results for particular keywords. That’s what Search Engine optimization (SEO) is. And PageRank…