“For by the ultimate velocity is meant that, with which the body is moved, neither before it arrives at its last place, when the motion ceases nor after but at the very instant when it arrives… the ultimate ratio of evanescent quantities is to be understood, the ratio of quantities not before they vanish, not…
He’s the first man to ever win three Oscars. Daniel Day Lewis, that is. For the entire filming of My Left Foot, he didn’t leave his wheelchair, sound coherent, or even feed himself. For Last of the Mohicans he became a survivalist. He lived off the land. For In the Name of the Father, he lived in a prison cell. He starved…
Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?” So the question relates to the algorithm Google uses to figure out what page to display when preparing search results for particular keywords. That’s what Search Engine optimization (SEO) is. And PageRank…
Some people think MVPs need to be minimal. Some people think they must be viable. Others are misled into thinking they need to have a (beta) product. Bah. MVP means running an experiment. Find out how to do that with Launch Tomorrow.
Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you are in a good market, rather than honing the perfect look and design. If you cut across the technology industry, the whole idea…
The following are a number of Lean Startup validation case studies. Some will already be well known; some will be completely unknown. A lot of landing page testing has happened since The Lean Startup was being pieced together by Eric Reis. These are retrospective reconstructions of what happened using landing pages as vehicles for minimum…
Lean Startup is based on the scientific process, albeit more business focused, focused on learning fast when you know little. It’s the fastest known way to validate a product idea. Consider this a Lean Startup 101 introduction to how to use it in your business. The first step of choosing a hypothesis to test is…
Remember the 80/20 rule? You get 80% of the results from 20% of the inputs. Well, 80% of the results from using Lean Startup come from running experiments, in my opinion. Meticulously. First, focus around the product; prove your value hypotheses. Then, focus on growth; prove your growth hypotheses. If you aren’t running experiments, you’re not…
The main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business. Sometimes, they end up paying a price for suboptimal trade-offs they make. The goal of a traditional launch is to…