How the infamous 1984 Apple launch commercial was canned…almost
Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
What Your Product Messaging is Up Against
Since Apple was founded, a number of big changes have swept the technology world. Your clients live in a very different world. As a result, you market in a different environment. If you’re a technology entrepreneur, you need to be very clear on exactly how you are addressing the following: 1. Shortening Attention Windows: If…
Disproved: Successful new products are launched exactly the way they are envisioned
Vision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?
Why lack of external feedback leads to launch failure
The root cause of launch failures? Not enough external feedback.
Why over 40% of startups (still) build products nobody wants
For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But what exactly is it’s value in business, other than being trendy in the Lean Startup crowd?
The secret to breakthrough new products
You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.
Goal setting with creative boundaries
Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.
Your new product’s key milestones
There are a few key moments in the life of every high growth tech startup.
Here’s an example of an Extreme Product Launch
Sometimes you just need to take the leap
The Secret to a Successful Extreme Product Launch
Do this one thing to ensure a successful extreme product launch