How to check if you have the “right” message, if you are in a solution-aware market
Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).
How to launch a new product in the market successfully
covers how to launch in corona times, the importance of teams and quite a bit more
Don’t Make ‘Em Think, Make ‘Em Feel
Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.
How Many Experiments Do I Need To Run?
If you want a breakthrough product, product and marketing experiments are how you create one.
Why the Launch Tomorrow process actually works
Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the Launch Tomorrow method as it now stands.
Why Founder Market Fit Matters…A Lot
Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
Ah, You Got Me… (The 4M framework)
The 4M framework helps determine a fast path to your market. Here’s how…
How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.
How To Prove You’re Not “Information Harvesting”
Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with arbitrary Google Adwords funny business. If you are using the Launch Tomorrow process, email addresses have always been seen as…