Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?” So the question relates to the algorithm Google uses to figure out what page to display when preparing search results for particular keywords. That’s what Search Engine optimization (SEO) is. And PageRank…
Some people think MVPs need to be minimal. Some people think they must be viable. Others are misled into thinking they need to have a (beta) product. Bah. MVP means running an experiment. Find out how to do that with Launch Tomorrow.
Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you are in a good market, rather than honing the perfect look and design. If you cut across the technology industry, the whole idea…
The following are a number of Lean Startup validation case studies. Some will already be well known; some will be completely unknown. A lot of landing page testing has happened since The Lean Startup was being pieced together by Eric Reis. These are retrospective reconstructions of what happened using landing pages as vehicles for minimum…
Lean Startup is based on the scientific process, albeit more business focused, focused on learning fast when you know little. It’s the fastest known way to validate a product idea. Consider this a Lean Startup 101 introduction to how to use it in your business. The first step of choosing a hypothesis to test is…
Remember the 80/20 rule? You get 80% of the results from 20% of the inputs. Well, 80% of the results from using Lean Startup come from running experiments, in my opinion. Meticulously. First, focus around the product; prove your value hypotheses. Then, focus on growth; prove your growth hypotheses. If you aren’t running experiments, you’re not…
The main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business. Sometimes, they end up paying a price for suboptimal trade-offs they make. The goal of a traditional launch is to…
Even though an extreme product launch may sound like a new idea, it’s just a name for something already happening on a wide scale. There are many sites which promote selling a product before you have it. Kickstarter for products. LeanPub for books. Enroll.io for courses. Thanks to the take-down of private company funding regulations…
When releasing a new product, the first step is to get a minimum viable product (MVP) released. The minimum viable product encompasses the essence of the Lean Startup ethos. An MVP helps go through one cycle of the Build-Measure-Learn loop. Eric Reis warns “Customers don’t care how long something takes to build. They only care…