What Your Product Messaging is Up Against
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What Your Product Messaging is Up Against

Since Apple was founded, a number of big changes have swept the technology world. Your clients live in a very different world. As a result, you market in a different environment. If you’re a technology entrepreneur, you need to be very clear on exactly how you are addressing the following: 1. Shortening Attention Windows: If…

What Your Product Messaging is Up Against
|

What Your Product Messaging is Up Against

Since Apple was founded, a number of big changes have swept the technology world. Your clients live in a very different world. As a result, you market in a different environment. If you’re a technology entrepreneur, you need to be very clear on exactly how you are addressing the following: 1. Shortening Attention Windows: If…

The Best Lean Startup Tool In My Experience
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The Best Lean Startup Tool In My Experience

There’s a specific agile tool which I think every early-stage product team should use, regardless of whether they’re following the Lean Startup methodology. Lean Startup drew its roots from agile software development. Eric Reis added Steve Blank’s idea of customer development to agile. Assuming we aren’t talking about re-reading Eric Reis’ book for the 17th…