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Here’s an example of an Extreme Product Launch
personal | unknown unknowns

Here’s an example of an Extreme Product Launch

Bylszyrmer November 26, 2020March 27, 2023

Sometimes you just need to take the leap

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The Secret to a Successful Extreme Product Launch
assumptions | release planning | unknown unknowns

The Secret to a Successful Extreme Product Launch

Bylszyrmer November 20, 2020March 27, 2023

Do this one thing to ensure a successful extreme product launch

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Don’t Make ‘Em Think, Make ‘Em Feel
assumptions | Pitch

Don’t Make ‘Em Think, Make ‘Em Feel

Bylszyrmer October 8, 2020March 27, 2023

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

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21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
innovation | Pitch

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

Bylszyrmer September 28, 2020March 27, 2023

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

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