Most startups fail. About 1 in 2 survive 5 years. In IT, that’s probably more extreme. How many companies do you deal with today, which are over 10 years old? Remember how many search engines there were in the late nineties, most of which don’t exist, or at minimum, don’t exist any more as a…
There’s a specific agile tool which I think every early-stage product team should use, regardless of whether they’re following the Lean Startup methodology. Lean Startup drew its roots from agile software development. Eric Reis added Steve Blank’s idea of customer development to agile. Assuming we aren’t talking about re-reading Eric Reis’ book for the 17th…
Crickets. Imagine that’s what you hear as you jump up and down on the biggest physical or virtual stage you can afford on Launch Day. It’s probably the worst possible outcome for a product launch. You and your team have slaved away for months. You put finishing touches on the product, the marketing, and even…
Your success will be a function of the learning cycles you fit into your runway. — Tom Hulme, Ideo The best way to discover what makes your prospects tick is to run an experiment. If you are pressed for time, the best way to discover what makes them buy is to run many experiments over…
When releasing a new product, the first step is to find product customer fit quickly. The minimum viable product (MVP) encompasses the essence of the Lean Startup ethos. An MVP helps go through one cycle of the Build-Measure-Learn loop. Lean Startup author Eric Reis warns “Customers don’t care how long something takes to build. They only care…
“Your success will be a function of the number of learning cycles you fit into your runway” -Tom Hulme, Ideo Startups face a peculiar type of time management problem. They have a fixed amount of time, yet they need to learn extremely rapidly, in order to achieve the right fit as fast as they can….