software – Launch Tomorrow

Market Testing Velocity

Bylszyrmer March 5, 2014March 28, 2023

Your success will be a function of the learning cycles you fit into your runway. — Tom Hulme, Ideo The best way to discover what makes your prospects tick is to run an experiment. If you are pressed for time, the best way to discover what makes them buy is to run many experiments over…

Product Customer Fit Only Requires Must-Have Features

Bylszyrmer November 30, 2013May 30, 2023

When releasing a new product, the first step is to find product customer fit quickly. The minimum viable product (MVP) encompasses the essence of the Lean Startup ethos. An MVP helps go through one cycle of the Build-Measure-Learn loop. Lean Startup author Eric Reis warns “Customers don’t care how long something takes to build. They only care…