In a previous life, Elon Musk was one of the main creators of PayPal. He’s pretty open about how the initial idea didn’t actually catch on very well. When he was doing customer interviews, he’d get that glazed-over look. Yeah, that one.
At the time, the team was approaching consumers. They were saying they aimed to “replace the US dollar with a new internet currency”. Remember this was 1999, almost a decade before Bitcoin existed.