Quicksand for online marketing newbies
Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?”
So the question relates to the algorithm Google uses to figure out what page to display when preparing search results for particular keywords. That’s what Search Engine optimization (SEO) is. And PageRank is a key part of SEO. PageRank’s a patent Google has. It’s based on a system similar to how academic citations work.
If a lot of pages refer back to your page, then your page is considered more authoritative. So your page should rank higher. Now–to be completely transparent, I don’t consider myself good at SEO. In terms of SEO tactics, I can give you advice I’ve heard elsewhere, but I don’t think that’ll be useful. But I can tell you how I think about it strategically, as it’s easy to hire someone to do SEO tactics if you think it’s worth it.