Use landing pages as minimum viable products. Get clear on exactly the right product to build. Pre-sell your product fast.
#1 bestseller when released in “starting a business”, “product design”
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Your First Startup Experiment
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Pages: 88 and growing…
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The Startup Realbook
I’ve contributed about 1/3 of the content, and highly recommend you grab a copy.
Note that it is currently being edited and designed; however, it is highly usable even in its current form.